How to Thrive at Keller Williams Family Reunion

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Real Estate

How to Thrive at Keller Williams Family Reunion

KWFR is Keller Williams’s biggest event of the year. It’s fun, educational, exhausting and worth every penny. 

The agenda

Start with a plan! Why are you attending? Set goals, what do you want to learn? Not sure, then what is lacking in your business? Where do you need to improve? So much info will be shared; you will not be able to learn it all. Pick three things to take home with you. Look at the schedule and see the classes that are offered, make a plan. Also make a backup plan. If you are in a breakout and after 15-20 minutes it doesn’t feel right. Have a backup breakout. Some of the breakout fills to capacity, so you need to plan ahead and arrive early.  There is usually a time for Q and A, don’t be afraid to speak up and ask questions.  

Who do you want to meet? Often the presenters like to meet people and get feedback or get even deeper into a topic. Keep in mind everyone is there to network, talk to them!

Know your numbers! This is a business of numbers and you should be focused on them year-round anyway!

Meet People

A big part of the Family Reunion experience is meeting people and learning from each other. You can learn from every person at the show. Some of my best conversations came by chance meeting or seeing a person sitting by themselves and just striking up a conversation. People are there to learn and meet people. Talk to everyone!

The Vendor area

The vendors have been vetted and are great. However don’t spend your money on “shinny objects” and be real about what your business needs. Have a list of what you want and stick to it, LEAD WITH REVENUE! Does the product solve the problem you had on your list prior to the event? Attend the welcome reception and shop the vendors, dont buy just shop the first day, you have have several days to consider and decide if this is something you need. There are lots of options for clothing with KW logo, it that is your style leave space in your suitcase for some.


You will see everything from people dressed to the “9’s” in high heels and dress to jeans and t-shirts. Many of the agents are traveling to and from FR on Sat and Wed, so they are more casual on those days. Dress to impress, just keep in mind you WILL be on your feet all day and will walk several miles during the day. So the stilettos may not be the best choice.

Night Life / Events

There will be many events and gatherings. It’s a great way to network and to get to meet others in the company. Keep in mind why you are here and the sessions start early, Diana says “You can’t fly with the turkeys at night and soar with the eagles in the morning” Dont miss a great session because you are hung over or too tired.


Inside the convention center, it is usually safe and lots of people around. However sometimes events start early in the morning or run till late at night. So be careful and aware of you surroundings at all times. During the evenings while away from the convention  center. There are lots of events and interesting things to do. Most everyone is on the up and up and just having fun. However there are pick pockets and some thieves. Place your money in a place that is hard to reach. Pick pockets will bump into you or have someone else distract you while another person grabs your stuff. Be smart, travel in a group with people you know and make sure others know where you are going.

Scott Fogleman is an associate broker will Keller Williams Realty and founder of the Greater Good Group.  Scott's team serves Lynchburg, Roanoke, Richmond and the surrounding counties of Virginia.